Kia is a on a roll, and so is Hyundai as a matter of fact, both are so close to shedding their yesteryears stigma, as some still resist the Korean temptation. The introduction of sporty versions is one part of the push forward, making the resistance harder to maintain. However at a certain point It seemed that Kia was about to nosedive into bland design, but with this new Ceed, Kia has struck hatchback gold.

Interestingly enough they have dropped the apostrophe, the same apostrophe Jeremy Clarkson joked about, and that is for the better indeed. The new generation Ceed has brought on the cool, it looks stylish and sleek, the front makes the best out of the new family grille, overall you wouldn’t be blamed if you assumed that the design team headed by Gregory Guillaume and Peter Schreyer have been inspired by European Gallic flair. The sides are smart and neatly proportioned, the rear is simple yet taught looking. Step inside and you are greeting by on upright dash that also carries over the family resemblance, a large ‘floating’ infotainment system either as a 5.0 inch, 7.0 inch or 8.0-inch touchscreen navigation system, with buyers able to specify a powerful JBL Premium sound system with Clari-Fi music restoration technology.

Available under the hood are a range of efficient engines from a 1.0 to 1.6 liters, and most probably there will be a sport version in the near future. If only they would change the name, but you can’t have everything can you?

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